Platinum is a rare metal, and this makes it expensive to acquire also. Engagement rings made of platinum cannot be found in all jewelry stores owing to their expense. Hence, opening a business premise for selling platinum engagement rings is a good idea. But you should research carefully and then only start your business.
Further, when you start, the hours of business should be clearly visible from the outside of the shop so that the potential clients are informed.
Research about the business
The location of the business has to be adequately chosen. The area has to be safe and secure to ensure the rings are not stolen, and customers are well guarded. The location has to have a good CCTV surveillance system, and the guards around the premise should be highly trained. Ample parking, high-quality cleanliness and a well-organized environment should be maintained. Transportation of the rings has to be smooth without any hitches. The rings should be transported in a bullet proof and tinted van to ensure high levels of security.
The inside arrangement of the business premise should be attractive to the clients. The glass cabinets holding the rings should be stainless and shiny. The rings should be arranged according to the one with least weight to the one with most weight. Every ring should be separate and well labeled showing the weight, price and the type of ring design.
The price of the platinum engagement rings has to be affordable to clients. Clients who purchase these platinum rings more than once must be offered a discount so as to strengthen the good relationship with them. Clients must also get offers during Easter and festive seasons to ensure good future sales. Use of credit cards is highly recommended instead of paying in cash due to security purposes.
The business must target newly married couples and international clients because a premise of this sort is found only in few places around the world.
The client base can be increased once the business is verbally advertised. For instance, a client can tell a friend where to find platinum rings, and this will promote the business. This business should have a website, or a Facebook page which is active and also help in answering questions from international customers.
The employees should be more than three in the premise to ensure all the customers are served well. The staff should meet early before working hours so as to discuss the agenda of the day and to correct past mistakes. Employees should have a positive attitude that will ensure they work as a team. If the employees adhere to the rules, they will optimize the productivity of the company. The dress code of the employees should be formal smart during weekdays and during the weekends, it should be casual smart in order to be impressive to clients. The business accountant should be well trained to ensure no or minimal losses.
If all the above information is taken into account, the success in your business of selling platinum engagement rings will surely be achieved.